Online Sales Force
Automation(SFA)
OVERVIEW:-
Any Companies Future is
based on how it is projected in the market and the way its
products are marketed. The marketing field force plays the most crucial part in
the existence of the Pharmaceutical Marketing company. Proper planning of the
field force helps in better profits. This package helps in planning and
execution of the plans by the marketing Field Force.EssentialSFA will allow you
to forecast your company's revenues accurately and you will be able to track
every lead along with the capability to access customized reports for analysis
on your sales performance.
EssentialSFA helps in keeping track of all the Doctors,
activities, and business contact details. Reporting of kinds is possible for
example the list of activities to be conducted (Tour Program),being conducted
(DCR) for the months,Day or for Specific Period, the list of the Doctors ,
Chemists & stockist & invitee details & much more for different activities.
-:
EssentialSFA :- |
|
-:Securded way of updating
Online Information on :- |
|
-: Makes Handling Very Easy :- |
Provides
mgmt control on
Field Staff activities.
Takes Cares of all Market
Information needed to
the company.
Manage & track physician visits, as well as monitor and project sales quotas.
|
|
Tour Programs.
Daily Call Reports (DCRs).
Sample/Gift Inventory.
Primary/Secondary/Tertiary Sales Mgmt.
Dailey/Monthly Expenses.
Sales Target & Product Order Booking
Attendance Mgmt/
Leave Mgmt.
Online Examination.
Dr Services/ CRM. |
| Through its user friendly Interface & Minimum Round trips.
Through Analytical
tool at MR , Manager , & Admin end.
Report generation in Hierarchical way.
|
QUICK Information Available:-
Tour Program / Daily Call Report / Expense
/Secondary / Target Vs Sales.
TP / DCR Summary/Deviation.
DCR Summary/Deviation.
How many Doctors / Chemist met missed exceed .
Gift/Sample given/detailed to the Doctors/Chemist.
Product Wise POB from doctors / Chemist.
Product Wise Target Vs POB Vs Sales.
What activities done on the day.
Call Avg , Productive Calls , Missed Call , Excess Call.
Pending Samples Gifts with medical Reps.
All report available thru Employee Hierarchy.
Joint working Self working Detail.
Who is working today.
Leave management Report.
Attenndance Register.
Online Examination , Quiz , Survey .
RCPA (Retail Chemist Prescription Audit) Reports.
cription Audit) Reports.
Monthly Business Details/ Dr Services / CRM etc.
Enterprise Modules :
Online Training to the Medical Rep. (Building skills)
Training Scheduling. (Saving Training cost using this module)
Medical Rep Tracking. (Where are my Medical Reps)
Digital Detailing of Products. (Saving Cost for printing visuals)
Automatic Route definition, Auto distance calculation, Expense Calculation. (Intelligent route definition)
Auto Reminders, B-Day/Marriage Anniversary SMS to Doctors. (SMS Integration)
Product Feedback from Chemist / Doctors thru SMS. (SMS Integration)
SMS to Doctors /Field Staff for New launch/ Other Information. (SMS Integration)
Inventory Management for Sample / Gift Products. (Know the Inventory of Samples / Gift with Medical reps)
Stockist Connect. ( Order Entry, Invoice Download, Outstanding, Mail box & Customized as per requirement)
Applicant Tracking System (Very Useful for Interviews of new candidates - keep track of interviewed employees / Summary)
Online Exam for Medical Reps (Medical Rep Online Exam for their skill development, Very useful)(Are my Medical Reps Updated?)
Why Essential-SFA :
1. Accessible through any web browser
2. 50 + Companies Online
3. Running in Pharma , OTC , Courier & in Insurance Industry.
4. Online Examination , Dr Services , SMS Integration & other free modules along with SFA .
5. It's very User Friendly (Required Minimal trainiing to Operate).
6. WEB + MOBILE (Real-Time) Reporting.
7. MR Tracking integrated with SFA.
8. Track the Workforce personnel in real Time.
9. Can be integrated with third Party Applications ( SAP , oracle E-business, people soft, siebel Microsoft & oth.)
10. In Clinic -Effectiveness- connect to previous call issued Raised/ close building relationship.
11. Pre Call Planning last visit activities, brand feedback next visit plan preference RCPA issued Raised and closed , doctors information. |
EssentialSFA-Modules : |
|
|
|
|
|
|
|
|
|
Samples/Gifts control
Essential-SFA can issue and track gifts and samples to Field Force and their further distribution to Doctors and Chemists. Companies can determine the available balance of Gifts and Samples left with MRs. Companies can also track Distributed Sample & Gift Product to Doctors & Chemist in a specific Period of time.

|
|
|
Our CUSTOMER MANAGEMENT SYSTEM is used to maintain a list of customers's names
, addresses ,Territory , Email , Phone Nos , Website, BirthDays , Marriage Anniversary, Category
, Speciality , Qualification , Associated Distributors , Focused Products , Monthly Visit
On the basis of Customers Data & Daily Activity Data with customers,We can generate following Report:
1. Customer Coverage Report
2. Territory Coverage Report
3. Customer Category , Speciality , Qualification , Type wise Coverage Report
4. Customers Visit & Order Analysis
5. Customer Not Visited in last 6 Month or in a specific Period
6. Potential Customers Data
7. Upcoming Customers Birthday & Anniversiry & SMS it to them.
8. Monthly Visit , Miss Call, Excess Call & Other Detais  |
|
|
Internal
Messaging System
An internal messaging system is provided for communication between field staff.
Our Internal email system can be customized as per comany strategies.
The benefits:
• Targeted: allows you to target specific recipient groups and reach a defined,
Hierarchical Employees Only
• Speed: messages are delivered straight to the recipients' inboxes, instantly
as used single Data Base Server.
• Reach: overcomes geographical parameters that exist with other communication
methods
• Efficiency: messages can be distributed to multiple recipients very quickly
and accurately
• Customization: any Type of customization, like Mail can not be set as Read
Mails without clicking subject, Mail Group can be set Area Wise, Designation
Wise or  |
|
|
under Construction  |
|
|
|
|
|
|
A Brief about RCPA :
RCPA Purpose:
Identify Potential Customers
Assess Potecy of Customers
Prepare and update core doctor list
RCPA Facilitates
Effective Product
Information
Detail Right Product
Sample Right Product
Give Right Input
Demand
Right Product
Validate
Support through RCPA
RCPA Right Method
Choose Right Chemist for the Doctor
Visit
Nearby chemist before every call
choose right time to visit
Build Relationship (POB & New product Availablity)
Always ask open ended Questions
Which doctor you are getting regularly?
Which ABC brands are selling in counter?
How much each ABC brands are selling per week or per month in box/strips?
Who are the three main Rxer?
How much these major prescriber contributes to sale?....etc
Convert RCPA information in making
pre-call strategy
Select doctor for product
Select product for doctor
Plan input/sample and opening for call
Quantify Rx demand
Detailing without RCPA is blind

|
|
|
Online SFA
|
|
Mobile SFA
|
|
Field Force Tracking™
|
|
|